eCommerce Live Chat: To Live Chat or Not to Live Chat?

More and more online shops have that little speech bubble in the bottom right corner that pops up and allows you to have a chat with customer service, ask questions and opinions without having to leave the page you are currently browsing.

Is this a good thing? Should you include it on your site?

So, let’s review some of the big wins and potential failures (you can avoid) that live chat provides to help you figure out if this growing customer service option is right for your business.
Source: http://growthhackers.com/articles/ecommerce-live-chat-to-live-chat-or-not-to-live-chat